intelligent measurement

Progress on Setting Social Media Measurement Standards

November 3, 2011 at 10:15 am Leave a comment

There is an ongoing debate about setting standards for social media measurement. Here is an interesting contribution from the Measurement Standard that reports on a recent meeting of specialists in the US organised by PR measurement guru K.D Payne.

One conclusion which I agree with is the need for the so-called  “Generally Accepted Accounting Practices (GAAP)”  for social media reporting, particularly in defining the following areas:

• Content
• Reach /Engagement
• Influence/Relevancy
• Sentiment/Advocacy
• Impact and Value

Read more on the Measurement Standard >>

Entry filed under: Social media monitoring.