Progress on Setting Social Media Measurement Standards

November 3, 2011 at 10:15 am Leave a comment

There is an ongoing debate about setting standards for social media measurement. Here is an interesting contribution from the Measurement Standard that reports on a recent meeting of specialists in the US organised by PR measurement guru K.D Payne.

One conclusion which I agree with is the need for the so-called  “Generally Accepted Accounting Practices (GAAP)”  for social media reporting, particularly in defining the following areas:

  • Content
  • Reach /Engagement
  • Influence/Relevancy
  • Sentiment/Advocacy
  • Impact and Value

Read more on the Measurement Standard >>

Entry filed under: Social media monitoring. Tags: .

Conference evaluation: mapping success stories outcome-focused event evaluation

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,062 other followers



%d bloggers like this: