Progress on Setting Social Media Measurement Standards
November 3, 2011 at 10:15 am Leave a comment
There is an ongoing debate about setting standards for social media measurement. Here is an interesting contribution from the Measurement Standard that reports on a recent meeting of specialists in the US organised by PR measurement guru K.D Payne.
One conclusion which I agree with is the need for the so-called “Generally Accepted Accounting Practices (GAAP)” for social media reporting, particularly in defining the following areas:
- Content
- Reach /Engagement
- Influence/Relevancy
- Sentiment/Advocacy
- Impact and Value
Read more on the Measurement Standard >>
Entry filed under: Social media monitoring.
intelligent measurement 
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