A pragmatic guide to monitoring and evaluating research communications using digital tools

January 11, 2012 at 7:07 pm 1 comment

Here is a very comprehensive post from the On Think Tanks blog that explains an approach for using digital tools to monitor and evaluate research communications for a think tank (ODI).

The approach taken relates online measurement tools to four levels of assessing influence of communications on policy (an aim of research communications):

  • Management, outputs, uptake, outcomes and impact.

The last level, outcomes and impact is of course the hardest to measure with digital tools. But I think if you have access to your target audiences, this can be done through in-depth interviews or more simply through email surveys to ask how they have used the research products  – which can give then provide an indication of the role they have taken in influencing policy.

View the full post here>>

Entry filed under: Advocacy evaluation, Web metrics. Tags: .

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1 Comment Add your own

  • 1. Char Psych Tutor Mentor  |  January 24, 2012 at 11:37 pm

    Thanks, what a comprehensive article! I’ve bookmarked it to dip into. Think Tanks are becoming more popular, especially with multi-discioiline collaborations. Quality evaluation is a critical way to ensure stuff gets done in the most optimum of ways.


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