A pragmatic guide to monitoring and evaluating research communications using digital tools
The approach taken relates online measurement tools to four levels of assessing influence of communications on policy (an aim of research communications):
- Management, outputs, uptake, outcomes and impact.
The last level, outcomes and impact is of course the hardest to measure with digital tools. But I think if you have access to your target audiences, this can be done through in-depth interviews or more simply through email surveys to ask how they have used the research products – which can give then provide an indication of the role they have taken in influencing policy.