Standards for social media measurement?

June 16, 2012 at 5:09 pm 1 comment

At the recent AMEC Measurement Summit there was an interesting discussion on setting standards for social media – a group of specialists have been working on this for the past years – as more and more companies use social media and wonder how to measure the outcomes- and it would be useful if some common standards were set…View the presentation below for an update on the latest developments:

Entry filed under: Communication evaluation, PR evaluation, Social media monitoring.

Overall spending on PR flat but evaluation up by 5% Understanding public attitudes to aid and development

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