Standards for social media measurement?
June 16, 2012 at 5:09 pm 1 comment
At the recent AMEC Measurement Summit there was an interesting discussion on setting standards for social media – a group of specialists have been working on this for the past years – as more and more companies use social media and wonder how to measure the outcomes- and it would be useful if some common standards were set…View the presentation below for an update on the latest developments:
Entry filed under: Communication evaluation, PR evaluation, Social media monitoring.
intelligent measurement 
1. Measuring reach to engagement on social media « intelligent measurement | December 13, 2012 at 6:43 am
[…] The #SMMStandards Initiative is a cross-industry effort to simplify and unify the measurement of social media that I’ve written about before. […]