New advocacy evaluation guide
September 22, 2012 at 1:48 pm Leave a comment
Bond, the UK alliance of NGOs, has produced an interesting guide on advocacy evaluation:
Assessing effectiveness in influencing power holders (pdf)
The guide looks at the challenges of influencing power holders (usually done through activities grouped under the umbrella of “advocacy”) but comes to the conclusion that evaluation is feasible:
it is possible to tell a convincing story of an organisation’s contribution to change through their influencing and campaigning work by breaking down the steps of the process that led to change, and looking at how an organisation has created change at each step.
The guide also sets out these steps and provides examples of advocacy evaluation tools from NGOs including Oxfam, CARE, Transparency International amongst others.
Entry filed under: Advocacy evaluation, Campaign evaluation, Evaluation tools (surveys, interviews..).
intelligent measurement 
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