Evaluating Government Communication Activity

May 27, 2013 at 12:13 pm Leave a comment

The UK Government Communication Network have produced a new publication: “Evaluating Government Communication Activity – standards and guidance” (pdf).

The publication sums up well an approach for government departments (and also applicable to others) to evaluating communication activities. The annex on Recommended Metrics provides some interesting indicators for measuring communication activities – for government and other sectors.

Entry filed under: Communication evaluation. Tags: communication evaluation, indicators, metrics.

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