New PR Research & Measurement Standards available

November 12, 2013 at 2:51 pm Leave a comment

The Coalition for Public Relations Research Standards has just released their interim metrics (pdf) on PR research and measurement.  They’ve split it by traditional media, social media, communications lifestyle and Return on Investment (ROI).  For each metric, there is also more information available. I’m yet to go through all the information, but it seems like a comprehensive list – even if not all will agree on the different definitions, etc. Of interest, four major US corporations – GE, GM, McDonald’s USA and Southwest Airlines – reportedly have already adopted these metrics.

Entry filed under: Communication evaluation, PR evaluation.

Data visualization – tips for evaluation reports 5 handbooks on communication evaluation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,105 other followers

Categories

Feeds


%d bloggers like this: