intelligent measurement

New PR Research & Measurement Standards available

November 12, 2013 at 2:51 pm Leave a comment

The Coalition for Public Relations Research Standards has just released their interim metrics (pdf) on PR research and measurement.  They’ve split it by traditional media, social media, communications lifestyle and Return on Investment (ROI).  For each metric, there is also more information available. I’m yet to go through all the information, but it seems like a comprehensive list – even if not all will agree on the different definitions, etc. Of interest, four major US corporations – GE, GM, McDonald’s USA and Southwest Airlines – reportedly have already adopted these metrics.

Entry filed under: Communication evaluation, PR evaluation.