intelligent measurement

Evaluating communication products – an example

July 23, 2014 at 6:32 am Leave a comment

I’ve written previously about the challenge of evaluating communication products – websites, brochures, videos and reports – rather than a communication campaign or programme as a whole.

I’ve just been involved in carrying out an evaluation of products for ACAPS, an NGO focused on assessment in humanitarian crises – and as part of their mandate they produce analytical products (mainly reports) on crisis situations globally. To carry out the evaluation, we undertook 40 interviews with users of their products and then analysed and categorised the type of use, satisfaction ratings and unmet needs. You can view the evaluation report here (pdf)>>.

Entry filed under: Communication evaluation. Tags: acaps, communication evaluation.