Advocacy evaluation using contribution analysis

January 6, 2015 at 8:35 am 2 comments

A challenge of advocacy evaluation is in analysing and interpreting data and information in a systematic and rigorous manner.  For a recent advocacy evaluation I carried out with my colleague Patricia for the Norwegian Refugee Council,  we used a simplified content analysis to assist us with this task.

In carrying out this analysis, we asked four questions:

1) What were the policy changes desired by NRC (“the asks”)?

2) What were the reaction of targeted institutions, individuals and allies to these asks?

3) What was the level/significance of policy change (if any)?

4) What was the role of NRC in any change seen?

We then summarised this in a table, listing the some 30 (!) policy asks of NRC’s advocacy, here is an extract:

Ask Reaction Change seen Role of NRC advocacy
UNICEF and partners need to adapt RRMP to include assessment of protection needs. UNICEF deployed protection specialist for six months to work with RRMP. High High
Organisations need to ensure that pressure to move quickly does not marginalize commitment to longer-term work with more impact. This and broader thinking of report taken on-board in creation of DRC DMG network. Medium Medium
(NRC advocacy was one of many influences on DMG)

View the full report here (pdf) (see annex 1 for the contribution analysis table, page 27)>>

Entry filed under: Advocacy evaluation, Campaign evaluation.

New resource: the value iceberg: weighing the benefits of advocacy and campaigning The checklist as an evaluation tool: examples from other fields

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