Advocacy evaluation using contribution analysis
January 6, 2015 at 8:35 am 2 comments
A challenge of advocacy evaluation is in analysing and interpreting data and information in a systematic and rigorous manner. For a recent advocacy evaluation I carried out with my colleague Patricia for the Norwegian Refugee Council, we used a simplified content analysis to assist us with this task.
In carrying out this analysis, we asked four questions:
1) What were the policy changes desired by NRC (“the asks”)?
2) What were the reaction of targeted institutions, individuals and allies to these asks?
3) What was the level/significance of policy change (if any)?
4) What was the role of NRC in any change seen?
We then summarised this in a table, listing the some 30 (!) policy asks of NRC’s advocacy, here is an extract:
| Ask | Reaction | Change seen | Role of NRC advocacy |
| UNICEF and partners need to adapt RRMP to include assessment of protection needs. | UNICEF deployed protection specialist for six months to work with RRMP. | High | High |
| Organisations need to ensure that pressure to move quickly does not marginalize commitment to longer-term work with more impact. | This and broader thinking of report taken on-board in creation of DRC DMG network. | Medium | Medium (NRC advocacy was one of many influences on DMG) |
View the full report here (pdf) (see annex 1 for the contribution analysis table, page 27)>>
Entry filed under: Advocacy evaluation, Campaign evaluation.
intelligent measurement 
1.
Psych Stats Tutor | January 13, 2015 at 8:28 pm
Reblogged this on Psych Stats Tutor and commented:
#Content analysis simplified~
2. Advocacy analysis utilizing contribution evaluation | Posts | January 14, 2015 at 9:37 am
[…] intelligent measurement […]