intelligent measurement

5 tips for increasing survey completion rates

August 18, 2015 at 10:03 am 1 comment

From the SurveyMonkey blog, a useful article on increasing survey completion rates.

Based on an analysis from 25,000 surveys, some of their conclusions state the obvious (i.e. the longer the survey the lower the response rate….) but here are five tips from the article I found useful:

1. Starting a survey with an open-ended questions reduces completion rates
2. Starting a survey with a simple easy-to-answer closed question will facilitate completion rates
3. Placing open-ended questions towards the end of the survey is better than at the start of the survey
4. A matrix or rating style questions doesn’t reduce completion rates – but too many of them do
5. Each additional word in a question text has a direct negative effect on completion rates

View the full article here>>

Entry filed under: Evaluation tools (surveys, interviews..). Tags: survey completion rates, surveymonkey, surveys.