intelligent measurement

Evaluating communication – 4 of 4 key lessons

November 26, 2015 at 12:11 pm Leave a comment

In my last post I wrote about the third of four key lessons on evaluation for communicators.

My first lesson was “1. Planning is key”

My second lesson was “2. Decide what and how you will measure”

My third lesson was: “3. Find the time & budget to monitor and evaluate”

And my forth lesson is: “4. Analyse and share your results”

Too often, evaluation and monitoring data is not analysed;  I’ve seen many media monitoring reports, web statistics and event feedback forms not compiled and analysed – communicators should be looking at such data to help understand what has been achieved (or not) and how activities could be improved. Once data is analysed, you should then see how such findings can be shared with your colleagues and stakeholders.  Evaluation findings will be of interest to yourself as they concern your activities but they may also be of interest to others in your organisation and possibly externally (confidentiality taken into consideration).

Entry filed under: communicating evaluation results, Communication evaluation, PR evaluation. Tags: communication evaluation, evaluation results, pr measurement.