Integrated evaluation framework

July 20, 2016 at 4:56 pm 1 comment

The industry association, AMEC has released their new “integrated evaluation framework“, specifically designed for communications and PR:

“The  integrated evaluation framework will guide you through the process from aligning objectives to establishing a plan, setting targets and then measuring the outputs, outtakes, outcomes and impact of your work.”

The new framework also comes with a taxonomy that describes for each step of the process the key steps required, the metrics and milestones and the methods that should be considered.

Entry filed under: communicating evaluation results, PR evaluation.

Five tips to make your evaluation more influential Network analysis and evaluation

1 Comment Add your own

  • 1. Josse Gillijns  |  July 21, 2016 at 7:44 am

    Do you think it is really useful to insert a layer in between outputs and outcomes?

    Reply

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