Integrated evaluation framework
July 20, 2016 at 4:56 pm 1 comment
The industry association, AMEC has released their new “integrated evaluation framework“, specifically designed for communications and PR:
“The integrated evaluation framework will guide you through the process from aligning objectives to establishing a plan, setting targets and then measuring the outputs, outtakes, outcomes and impact of your work.”
The new framework also comes with a taxonomy that describes for each step of the process the key steps required, the metrics and milestones and the methods that should be considered.
Entry filed under: communicating evaluation results, PR evaluation.
intelligent measurement 
1.
Josse Gillijns | July 21, 2016 at 7:44 am
Do you think it is really useful to insert a layer in between outputs and outcomes?