intelligent measurement

Face-to-face 34 times more effective than email

May 16, 2017 at 12:24 pm Leave a comment

For those interested in campaigning and its effectiveness, here is a very interesting article that found that face-to-face contact is 34 more time successful than email contact.  This has interesting implications for campaigning and advocacy today, that increasingly relies on online communication to persuade people and organisations to take action.

The authors comment:

“People tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication.”

View the article>>

Entry filed under: Campaign evaluation, Communication evaluation.