Top metrics for social media

June 8, 2017 at 3:24 pm Leave a comment

social-media-metrics-that-matter-v2-01Like many, you may be confused as to what you should measure on the social media platforms you are using for your communications.

Well, Katie Delahaye Paine, aka  The Measurement Queen, has offered her valuable advice on the top five social media metrics you should be measuring:

  1. Net increase in share of desirable conversation
  2. Top five performing pieces of content, measured by conversion
  3. Percentage increase in conversions
  4. Net growth in high­ quality engagement
  5. Cost­-effectiveness comparison

I really like the focus on engagement; read more here (pdf) where Katie explains each metric for you.

Entry filed under: Communication evaluation, PR evaluation, Social media monitoring, Web metrics. Tags: , , .

Number 1 value of communications – connecting it to organisational objectives? Say No to AVEs as a communications measure

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