Posts tagged ‘evaluation’

Using video for evaluation baseline

I’ve written before about using video for data collection and reporting evaluation results – but I’ve just come across this interesting example of using video for a baseline, that is to record the situation before the project starts.

Miki Tsukamoto of the the International Federation of Red Cross and Red Crescent Societies explains this approach on the AEA365 blog which they used for a project in Uganda.  A summarised version of the resulting video is found below. They will return in 2017 to make an “endline” video – so stand-by!

May 27, 2014 at 6:26 am Leave a comment

How to transform evaluation findings into infographics

I wrote recently on using infographics for evaluation – and just recently I came across an excellent post  from Joitske Hulsebosch on the BetterEvaluation blog  on how to transform evaluation findings into infographics – also providing some hints on software you can use yourself. And l love this – an inforgraphic from Elissa Schloesser on how to create infographics! (click on it to see it bigger).

April 29, 2014 at 1:52 pm 1 comment

Evaluation results – what’s the message?

Normally for communicating on a project, we would consider what the main messages are we want to communicate at the initial stages.  However, when communicating evaluation results, we have to wait until the initial findings are being developed – as key messages will normally be on the findings and not on the evaluation itself (not denying it’s important to communicate before and during the evaluation…).

So when  results are being formulated, this is the moment to consider what the key messages to communicate from the evaluation are.

Seems easy? As Professor Cronbach said:

“Commissioners of evaluations complain that the messages from evaluations are not useful, while evaluators complain that the messages are not used.”

The challenge of communicating evaluation results is to determine what are the key messages you want to communicate from the (often) significant body of findings, conclusions and recommendations. Often it helps to do this in a systematic way – a messaging strategy:

  • What is the most significant message coming out of the evaluation findings?
  • What are the secondary messages (maximum four) coming out of the evaluation findings?
  • What is the supporting information for these messages?

It then helps to map these out, as seen in the example below:


It is also useful for some evaluations to determine messages per audience, for example, senior management, politicians, funders, project managers and staff.  Messages are simplistic and are not designed to be distributed directly to audiences. More so, they provide the template for all communication activities. Messaging strategies are all about making choices and determining what are the most important points you want to get across.

April 11, 2014 at 3:42 pm Leave a comment

Outcome mapping lab 2014, Tanzania, September 2014

Outcome mapping is an evaluation technique that is growing in use and interest. The Outcome Mapping Learning Community is hosting their third annual event this year in September in Dar es Salaam, Tanzania. The OM Lab 2014 is a three-day training and knowledge sharing event to explore the value Outcome Mapping can add to monitoring and evaluation in complex programmes.

Learn more about the three-day programme>> (pdf)


April 2, 2014 at 5:08 pm Leave a comment

10 evaluation infographics

Infographics are visual images used to represent information and/or data. Increasingly we see infographics used to communicate key evaluation findings. It can be an excellent tool to communication key findings quickly and to reach diverse audiences.  The presentation below contains 10 evaluation infographic  that I’ve collated from various evaluations. I think these examples show the different possibilities and options for how you can use this tool to communicate key findings.

(disclaimer – I’ve been involved in one of the evaluations  featured – that done by Oxfam)


March 26, 2014 at 9:34 am 6 comments

Two evaluation workshops in Switzerland – 2014

I’m happy to announce that I’ll be co-presenting a course on communications and evaluation in 2014 in collaboration with the Swiss Evaluation Association (SEVAL). Below are details about this course and another on complexity and evaluation by Patricia Rogers. Please find below a short outline of the two courses and the dates. More details about the courses will be available in January 2014.

1) Integrating Communication in Evaluation – March 13 and 14, 2014
An often-overlooked step in evaluation is ensuring that findings are communicated, understood and acted upon.  Equally important, however,is what, how and when we communicate with different stakeholders throughout the evaluation process.  Communicating effectively implies using different means,messages and methods to reach different groups with very different needs and expectations.
A mix of presentations, case studies and practical exercises will be used to introduce and discuss new approaches for communicating and engaging with stakeholders and presenting results to different audiences (for example social media, interactive presentations and data visualisation).  Participants are encouraged to bring examples of evaluations they have commissioned or implemented to be used as case studies during the workshop.
The workshop will be co-facilitated by Glenn O’Neil of Owl RE, Geneva and Marlène Läubli Loud of Lauco Evaluation & Training

2) Addressing complexity in evaluation – June 5 and 6, 2014
Increasingly evaluations have to address programs, projects and policies with complex aspects. The activities and objectives of these interventions are fundamentally dynamic and emergent in response to needs and opportunities, and they often involve multiple organisations with emergent and unpredictable roles. These characteristics present challenges to traditional evaluation approaches.

The workshop will examine the particular challenges that complexity presents and explore practical strategies for evaluation, including developmental evaluation, use of non-linear logic models, and emergent evaluation design. The workshop will include case studies of successful and unsuccessful attempts to address complexity in evaluation.  It will also provide opportunities to analyse participants’ own examples in terms of identifying the particular challenges that complexity presents and how the different strategies might be applied.

The workshop will be facilitated by Professor Patricia Rogers, Royal Melbourne Institute of Technology, Australia.

Both courses will will be held in the Federal Office of Personnel, Bern, Switzerland.  Please note that there are no scholarships or travel funds available for these courses.

October 29, 2013 at 6:09 pm 1 comment

New article: Evaluation of IO/INGO communication activities

I’ve just had an article published in the journal PR Review. It’s the first article of my ongoing PhD on communication evaluation in intergovernmental organizations and NGOs. Below is the Abstract or if you are really keen you can download the full article below.


Evaluation of international and non-governmental organizations’ communication activities: A 15 year systematic review

The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation reports (N = 46) and guidelines (N = 9). Most evaluations were compliant with principle 1 (defining communication objectives), principle 2 (combining evaluation methods), principle 4 (focusing on outcomes) and principle 5 (evaluating for continued improvement). Compliance was least with principle 3 (using a rigorous design) and principle 6 (linking to organizational goals). Evaluation was found not to be integrated, adopted widely or rigorously in these organizations.

view full article  >>

September 4, 2013 at 5:34 pm Leave a comment

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