Download Free PR Measurement Book Now!

June 25, 2007 at 9:11 pm 12 comments

No that’s not a spam title there… PR measurement guru KD Paine has put her thoughts down on paper for us and into a 177 page book – which you can download a draft of here in pdf format (1.5 mb). I’ve just been skimming through it and there are certainly some interesting chapters – on measuring relationships with communities, investors and others. K.D Paine welcomes your feedback on her book blog.

Glenn

Entry filed under: Communication evaluation, PR evaluation.

Evaluation of LIFT07 – can we measure the long term impact of conferences? New blogs on PR measurement

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