Evaluation of LIFT07 – can we measure the long term impact of conferences?

June 19, 2007 at 8:40 pm 3 comments

I’ve just finished an interesting evaluation study on LIFT07, an international conference on emerging technology and communications that was held in Geneva during February 2007 – you can view the complete evaluation report here (pdf -339 kb). Our main evaluation tool was a survey of the conference attendees (48% of participants completed the survey).

Apart from providing useful feedback for the conference organisers that will assist them in improving future conferences, the study set out to find out what was the longer term impact of the first LIFT conference (held in February 2006). By surveying attendees that participated in both the 2006 and 2007 conferences we were able to “track” some key points of changes in attitudes and behaviours and to what extent they could be attributed to the LIFT conference. My findings are summarised in this diagram (pdf).

What I found very interesting is that one year after the conference, 28% of attendees (of a 50 person sample) said they started new activities partly due to LIFT06, such as forming a partnership, creating a blog or launching a new partnership. Further, 90% of attendees said that the conference influenced them in finding and exchanging information.

Of course, we have to recognise the limitations of the study, notably that it is self reported (and not backed-up by independent confirmation) and it is a relatively small sample (i.e. 17.5% – 50 people out of 285 participants). Nevertheless, we can make certain conclusions that the conference did have longer term impact in quite precise areas with some participants; establishing new contacts, inspiring new ideas and ways to find and exchange information.


Entry filed under: Conference / event evaluation.

The EvaluationWiki Download Free PR Measurement Book Now!

3 Comments Add your own

  • 1. Laurent  |  June 20, 2007 at 6:21 am

    Hi Glenn,
    thanks for your work, as you said the survey is one of the key element for us – the LIFT team – to stay in touch with the community.

    Feel free to also post this information on the LIFT flow at flow.liftconference.com

  • 2. Glenn  |  June 23, 2007 at 8:27 am

    Thanks Laurent, I’ve also posted some information on the LIFT flow.


  • 3. evaluating events and conferences « intelligent measurement  |  September 24, 2008 at 1:17 pm

    […] done some event evaluation projects in the past years and have developed an “event scorecard”. To summarise and share my […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,161 other subscribers



%d bloggers like this: