Evaluating events and conferences

September 24, 2008 at 1:17 pm 2 comments

Like me, you might be suprised to know that businesses spend an estimate 150 billion US dollars per year in organising meetings and events in the US alone.

But in my experience, organisations rarely measure the impact of meetings and events: what did attendance at meetings or events change in the performance of individuals and organisations as a whole?

I’ve done some event evaluation projects in the past years and have developed an “event scorecard”. To summarise and share my experiences, I have just created a fact sheet “Evaluating events and conferences (pdf)” – good luck with it!


(above photo from Lift conference 2007, Geneva, Switzerland – photo by noneck).

Entry filed under: Conference / event evaluation. Tags: , , .

Writing better survey questions Blog on event evaluation

2 Comments Add your own

  • 1. Ed Jones  |  September 25, 2008 at 9:04 pm

    Good summary. Providing valuable information in electronic form is a great even strategy as well.

    I am always interested to find people who are practitioners in event measurement as are we.

    Please take a look at our site and consider adding us to the blogs links on your page. My blog provides some very specific and detailed input on this topic that you and your readers might find valuable.


    I will follow this blog for future advice. Thanks,

    Ed Jones

  • 2. Glenn  |  October 2, 2008 at 7:28 am

    Thank you Ed, your blog does look interesting – 100% on event evaluation! I will certainly mention it in my blog.
    kind regards


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