Posts tagged ‘Conference / event evaluation’
Evaluating events and conferences
Like me, you might be suprised to know that businesses spend an estimate 150 billion US dollars per year in organising meetings and events in the US alone.
But in my experience, organisations rarely measure the impact of meetings and events: what did attendance at meetings or events change in the performance of individuals and organisations as a whole?
I’ve done some event evaluation projects in the past years and have developed an “event scorecard”. To summarise and share my experiences, I have just created a fact sheet “Evaluating events and conferences (pdf)” – good luck with it!
Glenn
(above photo from Lift conference 2007, Geneva, Switzerland – photo by noneck).
Event scorecard
In the work I do to evaluate conferences and events, I have put together what I believe is a “neat” way of displaying the main results of an evaluation: an event scorecard. In the evaluation of a conference that occurs every year in Geneva, Switzerland, the LIFT conference, the scorecard summarises both qualitative and quantitative results taken from the survey of attendees. Above you can see a snapshot of the scorecard.
As I have evaluated the conference for three years now, we were also able to show some comparative data as you can see here:
If you are interested, you can view the full scorecard by clicking on the thumbnail image below:
And for the really keen, you can read the full evaluation report of the LIFT08 evaluation report (pdf).
Greetings from Tashkent, Uzbekistan from where I write this post. I’m here for an evaluation project and off to Bishkek, Kyrgyzstan now.
Glenn
intelligent measurement 