Six outcome categories for advocacy campaigns

February 9, 2009 at 9:17 pm 1 comment

As I mentioned in an earlier post, an interesting guide on measuring advocacy and policy (pdf) has been published by the Annie E. Casey Foundation. What I found interesting in this guide was that the authors have determined six outcome categories for advocacy campaigns. Studying campaigns, they identified what advocacy campaigns aim to achieve (“outcomes”) and broke it down into six categories:

1) Shift in social norms: e.g. knowledge, values, behaviour of society
2) Strengthened organisational capacity: e.g. skill set and structure of coalitions that carry out advocacy work.
3) Strengthened alliances: e.g. structural changes in community and insitutional relationships and alliances.
4) Strengthened base of support:  e.g. grassroots, leadership and institutional support for policy changes.
5) Improved policies: e.g. policy development, demonstration of support, adoption, funding and implementation.
6) Changes in impact: e.g. ultimate change in social and physical lives and conditions.

Read more about these outcomes (go to page 17) in the guide (pdf).

Entry filed under: Advocacy evaluation, Campaign evaluation.

Measuring social media – Twitter First European Summit on Communication Measurement 10 – 12 June 2009

1 Comment Add your own

  • 1. links for 2009-05-01 « Participatory TV  |  May 2, 2009 at 3:03 am

    […] Six outcome categories for advocacy campaigns « intelligent measurement "1) Shift in social norms: e.g. knowledge, values, behaviour of society 2) Strengthened organisational capacity: e.g. skill set and structure of coalitions that carry out advocacy work. 3) Strengthened alliances: e.g. structural changes in community and insitutional relationships and alliances. 4) Strengthened base of support: e.g. grassroots, leadership and institutional support for policy changes. 5) Improved policies: e.g. policy development, demonstration of support, adoption, funding and implementation. 6) Changes in impact: e.g. ultimate change in social and physical lives and conditions." (tags: evaluation advocacy measurement humanrights campaign) […]

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