intelligent measurement

First European Summit on Communication Measurement 10 – 12 June 2009

February 18, 2009 at 1:42 pm Leave a comment

The first European Summit on Communication Measurement is planned for 10 – 12 June 2009 in Berlin, Germany and the program looks very interesting so far. The summit starts with a full day of workshops and the speakers over the next two days include:

* Bjorn Edlund, VP Communications, Shell International
* Pablo Fernández Calvo, Director of Communication, BBVA
* David Michaelson, President USA, Echo Research
* Neil Martinson, Director of News & PR, UK’s Central Office of Information
* Frank Oviatt, President & CEO of the Institute for Public Relations
* Katie Paine,CEO, KD Paine & Associates
* David Rockland,Partner,Managing Director,Ketchum
* Dr Christopher Storck, Principal, HeringSchuppener
* Dr Tom Watson, Bournemouth University
* Dr Donald K Wright, Boston University
* Professor Dr Ansgar Zerfass, EUPRERA/University of Leipzig

Some of the topics to be covered include:

* Social Media – The Big New Opportunity for Communications
* Traditional Media is Adapting with Confidence to Embrace the Challenge of Social Media
* How Clients see Media Change and Experiments with Communications Models
* International Measurement – an Insight into the Latin American Regional Analysis for BBVA
* In Defence of AVE’s
* What Media Evaluation will look like in the future: the next generation
* Public Relations in Europe – Status Quo and Future Challenges
* The Comparative Communications Effectiveness of Advertising and PR
* Social Media Measurement Case Studies
* The Role of Research in Communications
* Predicting the Future for Communications-What International Research Tells Us
The conference is organised by the International Association for Measurement and Evaluation of Communications , the Institute for Public Relations (US) and the German Public Relations Public Relations Association (DPRG).

More information and registration>>

Entry filed under: Communication evaluation, Trainings, Seminars & Conferences.