Award for Excellence in PR Measurement & Evaluation

July 15, 2009 at 7:49 pm 2 comments

  If you are “into” PR/communication research and measurement, and have used it extensively in one of your PR campaigns this past year, you might want to consider entering the Jack Felton Golden Ruler Award for Excellence in PR Measurement & Evaluation.  Entries of all types are welcome – including research using social media!  The award recognizes superb examples of research used to support public relations practice. Winners are feted at the Institute for Public Relations Summit on Measurement in October in Portsmouth, NH, and it’s quite a big deal. 

 Be quick –  Entries are due August 15th.  Here’s How to Enter, and see these  examples of previous winners’ entries: Padilla Speer Beardsley’s Winning Entry 2007 or Shell’s Award Winning Entry 2008  for ideas – and there are more on the site – also good if you want to see some best practices in communication / PR evaluation.

Entry filed under: Communication evaluation, PR evaluation.

Is it possible to create a ROI on communication? Case study on media measurement and content analysis

2 Comments Add your own

  • 1. Angela Jeffrey  |  July 15, 2009 at 8:01 pm

    Thanks so much for your support on this, Richard and Glenn! We’re hoping to see lots of entries from your side of the pond this year. (Disclosure: I’m on the IPR Commission). All the best!

  • 2. Glenn  |  August 5, 2009 at 11:21 am

    Thanks Angela, we hope also to see some coming from Europe!


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