Case study on media measurement and content analysis

August 5, 2009 at 11:12 am 2 comments

Here is an interesting case study from the Institute for Public Relations.

The case study (pdf)  looks how a  financial company used media measurement and content analysis to gauge impact on its brand, reputation and risk.

View the case study (pdf)>>

Entry filed under: Media analysis & monitoring. Tags: .

Award for Excellence in PR Measurement & Evaluation 7th PR Measurement Summit – October 2009

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