Case study on media measurement and content analysis | intelligent measurement

Case study on media measurement and content analysis

August 5, 2009 at 11:12 am 2 comments

Here is an interesting case study from the Institute for Public Relations.

The case study (pdf) looks how a financial company used media measurement and content analysis to gauge impact on its brand, reputation and risk.

View the case study (pdf)>>

Entry filed under: Media analysis & monitoring.

Award for Excellence in PR Measurement & Evaluation 7th PR Measurement Summit – October 2009

2 Comments Add your own

1. courtney | June 26, 2014 at 1:56 pm

can you share any more info on this case study so I can search for it elsewhere? the link doesn’t seem to be working.
Reply
- 2. Glenn | July 7, 2014 at 11:05 am
  
  Hello,
  
  The correct link is:
  
  Click to access Measuring_Company_A4.pdf
  
  TItle is:
  Measuring “Company A”: A Case Study and Critique of a News Media Content Analysis Program
  
  Glenn
  Reply

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