Evaluating online communication tools

November 9, 2009 at 9:25 pm Leave a comment

Online tools, such as corporate websites, members’ directories or portals increasingly play an important role in communications’ strategies.  And of course,  they are increasingly important to evaluate.

I just concluded an evaluation of an online tool, created to facilitate the exchange of information amongst a specific community. The tool in question, the Central Register of Disaster Management Capacities is managed by the United Nations Office for the Coordination of Humanitarian Affairs.

The evaluation methodology that I used for evaluating this online tool is interesting as it combines:

  • Content analysis
  • Network mapping
  • Online survey
  • Interviews
  • Expert review
  • Web metrics

And for once, you can dig into the methodology and findings as the evaluation report is available publicly: View the full report here (pdf) >>

Entry filed under: Communication evaluation, Evaluation methodology, Evaluation tools (surveys, interviews..), Network analysis & mapping, Web metrics.

Likert Scale & surveys – more discussion.. Workshop on communications evaluation

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