Workshop on communications evaluation

November 12, 2009 at 9:17 pm 2 comments

I recently conducted a one day training workshop for the staff of Gellis Communications on communications evaluation. We looked at several aspects including:

  • How to evaluate communication  programmes,  products and campaigns;
  • How to use the “theory of change” concept;
  • Methods specific to communication evaluation including expert reviews, network mapping and tracking mechanisms;
  • Options for reporting evaluation findings;
  • Case studies and examples on all of the above.

Gellis Communications and myself are happy to share the presentation slides used during the workshop – just see  below (these were combined with practical exercises – write to me if you would like copies)

Entry filed under: Campaign evaluation, Communication evaluation, Evaluation methodology, Evaluation reporting, Evaluation tools (surveys, interviews..), PR evaluation, Trainings, Seminars & Conferences. Tags: .

Evaluating online communication tools Evaluation conferences in Europe for 2010

2 Comments Add your own

  • 1. Maura Hamill  |  October 6, 2011 at 4:30 pm

    Great presentation. Can you send me a copy, just for my personal use? THanks

  • 2. Cathy  |  August 1, 2012 at 2:26 pm

    I am interested in getting a copy of this presentation, thank you.


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