Evaluating online communication tools
November 9, 2009 at 9:25 pm Leave a comment
Online tools, such as corporate websites, members’ directories or portals increasingly play an important role in communications’ strategies. And of course, they are increasingly important to evaluate.
I just concluded an evaluation of an online tool, created to facilitate the exchange of information amongst a specific community. The tool in question, the Central Register of Disaster Management Capacities is managed by the United Nations Office for the Coordination of Humanitarian Affairs.
The evaluation methodology that I used for evaluating this online tool is interesting as it combines:
- Content analysis
- Network mapping
- Online survey
- Interviews
- Expert review
- Web metrics
And for once, you can dig into the methodology and findings as the evaluation report is available publicly: View the full report here (pdf) >>
Entry filed under: Communication evaluation, Evaluation methodology, Evaluation tools (surveys, interviews..), Network analysis & mapping, Web metrics.
intelligent measurement 
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