Researching campaign messages – wrinkles or cancer?

June 11, 2010 at 1:07 pm Leave a comment

Here is a fascinating study – and story – about message effectiveness of campaigns.

For years, campaigns against excessive use of sunbeds (pictured above) – which are used to tan your skin – have focused their messages  on the fact that excessive use can cause skin cancer.

Now a study from Northwestern University (USA) has found that the most persuasive message for young women is not the risk of cancer  – but the risk of getting wrinkles.

It is an interesting example of where testing messages on the intended audiences can really help to determine the most effective message for a given group.

Read more about the study here>>

Entry filed under: Campaign evaluation, Communication evaluation.

Help wanted -5-point Likert or 10-point numerical? Live from the AMEC summit Barcelona

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,161 other subscribers



%d bloggers like this: