Top 10 PR Research Insights of 2016

March 1, 2017 at 8:27 am Leave a comment

The US-based Institute for PR has just published their 10 insights from public relations and communications research of 2016. They scanned all major research studies and selected 10 trends; see the infographic below and read the full report here (pdf). My favourites are:

No. 3 – Most companies find it difficult to efficiently utilize available data and analytics
No. 8 – Many PR practitioners fail to execute the theory of two-way communications

top10 PR insights 2016

Entry filed under: Communication evaluation. Tags: pr institute.

Participatory tools for M&E Resource: Evaluating Policy Influence and Advocacy

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