Posts tagged ‘pr institute’

New paper: big data and communications

The infographic below says it all (nearly..) on this very interesting paper on the implications of big data for communications and PR; big data should support better insights, decisions – and measurement and evaluation for communications – that’s the hope anyway! Read the full paper here>>

big data infographic

October 31, 2017 at 9:20 am Leave a comment

Top 10 PR Research Insights of 2016

The US-based Institute for PR has just published their 10 insights from public relations and communications research of 2016. They scanned all major research studies and selected 10 trends; see the infographic below and read the full report here (pdf). My favourites are:

No.  3  – Most companies find it difficult to efficiently utilize available data and analytics
No. 8  – Many PR practitioners fail to execute the theory of two-way communications

top10 PR insights 2016

 

 

March 1, 2017 at 8:27 am Leave a comment


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