Posts tagged ‘pr institute’
New paper: big data and communications
The infographic below says it all (nearly..) on this very interesting paper on the implications of big data for communications and PR; big data should support better insights, decisions – and measurement and evaluation for communications – that’s the hope anyway! Read the full paper here>>
Top 10 PR Research Insights of 2016
The US-based Institute for PR has just published their 10 insights from public relations and communications research of 2016. They scanned all major research studies and selected 10 trends; see the infographic below and read the full report here (pdf). My favourites are:
No. 3 – Most companies find it difficult to efficiently utilize available data and analytics
No. 8 – Many PR practitioners fail to execute the theory of two-way communications
intelligent measurement 