New paper: big data and communications

October 31, 2017 at 9:20 am Leave a comment

The infographic below says it all (nearly..) on this very interesting paper on the implications of big data for communications and PR; big data should support better insights, decisions – and measurement and evaluation for communications – that’s the hope anyway! Read the full paper here>>

big data infographic

Entry filed under: Communication evaluation. Tags: big data, pr institute.

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