Barcelona Principles 2.0 launched
September 15, 2015 at 12:10 pm 1 comment
Developed five years ago by International Association for Measurement and Evaluation of Communication (AMEC) and partners, the first overarching framework for effective public relations (PR) and communication measurement (“Barcelona Principles”) has just been updated. See the infographic below that illustrates the changes. Read more about the changes here.
Entry filed under: Communication evaluation, PR evaluation.
intelligent measurement 
1. Barcelona Rules 2.zero launched | Posts | October 4, 2015 at 6:57 am
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