Measuring the impact of journalism 2

September 22, 2015 at 9:11 am Leave a comment

We don’t often read or hear about measuring the impact of journalism,  as I’ve written about previously.

Well, on this topic, here is a very interesting article from Stanford Social Innovation Review that goes quite in-depth on the subject.  They talk about measuring reach, impact, engagement and influence together with providing examples and initiatives underway in this area.

View the article here>>

Entry filed under: Communication evaluation, General. Tags: , .

Barcelona Principles 2.0 launched Evaluating communication – 1 of 4 key lessons

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