intelligent measurement

Barcelona Principles 2.0 launched

September 15, 2015 at 12:10 pm 1 comment

Developed five years ago by International Association for Measurement and Evaluation of Communication (AMEC) and partners, the first  overarching framework for effective public relations (PR) and communication measurement (“Barcelona Principles”) has just been updated. See the infographic below that illustrates the changes.  Read more about the changes here.

Entry filed under: Communication evaluation, PR evaluation.