Posts filed under ‘Trainings, Seminars & Conferences’
Evaluation conferences in Europe for 2010
The 2010 calendar is starting to fill up with evaluation conferences, relevant to communications in Europe. Here are three that have come to my attention so far:
International Conference on Online Media Measurement
10-13 March 2010, Lisbon, Portugal
Recommended for: those interested in all aspects of online measurement of websites, campaigns and advertising
European Summit on measurement of communications (pdf)
16-18 June 2010, Barcelona, Spain
Recommend for: communicators interested in the lastest best practices in communication evaluation
The 9th European Evaluation Society International Conference
6-8 October 2010, Prague, Czech Republic
Recommended for: those interested in a broader and development-focused view of evaluation. Limited sessions directly on communications evaluation.
Workshop on communications evaluation
I recently conducted a one day training workshop for the staff of Gellis Communications on communications evaluation. We looked at several aspects including:
- How to evaluate communication programmes, products and campaigns;
- How to use the “theory of change” concept;
- Methods specific to communication evaluation including expert reviews, network mapping and tracking mechanisms;
- Options for reporting evaluation findings;
- Case studies and examples on all of the above.
Gellis Communications and myself are happy to share the presentation slides used during the workshop – just see below (these were combined with practical exercises – write to me if you would like copies)
Online training course on M&E
An interesting online course on monitoring and evaluation:
Title: Results Based Monitoring and Evaluation
(6 two hour sessions over 6 weeks from 04/11/09 to 16/12/09)
This course will help participants understand the key components for effective M&E in order to improve management performance and evidenced based decision making. By the end of the course participants will have gained the skills and experience to design and implement a Results Based Monitoring and Evaluation system which they can use in their work. To view course content click on the link below.
http://www.uk.locallivelihoods.com/Moduls/WebSite/Page/Default.aspx?Pag_Id=132
Note: this blog has no commercial association with the course organisers – it just seems an interesting course!
Online course: Introduction to Monitoring and Evaluation
This introductory course to monitoring and evaluation could be of interest:
Venue: Online at http://pcmitraining.com/course/category.php?id=2
Date: 1st October and 1st of the month thereafter
Introduction to Monitoring and Evaluation
Introduction to Monitoring and Evaluation is a four week interactive e-learning workshop for individuals who are new to the field of monitoring and evaluation or those who wish to formalise their existing understanding which has been developed through work based experience. The course considers important concepts and activities from inception through to outcome evaluation and additionally includes valuable project management and leadership techniques. The course is accredited and requires approximately 7.5 hours participant input per week, including assignments, and is priced at £750. The course runs once a month, starting on the 1st of each month.
Further information: http://pcmitraining.com/course/category.php?id=2
7th PR Measurement Summit – October 2009
The program has been announced for the 7th PR Measurement Summit, taking place in Portsmouth, NH, USA.
The program (pdf) does look interesting with some pre-conference workshops on developing online surveys, social media measurement amongst others.
The Summit also includes a discussion with Dr. Jim Grunig and Dr. Lauri Grunig, who did some of the key work on PR theories and models. It will be interesting to hear their opinions on the latest developments in PR measurement…
Glenn
Thoughts from the Berlin Measurement Summit
The 1st European Measurement Summit was a great success. Delegates are busy doing a survey (organised by Benchpoint), and the feedback is looking very positive.
My Highlights:
Neil Martinson, head of press and PR in the UK Government’s Central Office of Information (COI), spends £25million (€29.3 million) on PR every year, so is fairly interested in knowing which half is wasted. He asked five media measurement and evaluation specialists to do some test measurements on a recent campaign. The result? Five very different measurements, and no agreement on criteria or methodology.
David Rockland’s sprited defence of AVE’s (Advertising Value Equivalents). Actually, it’s quite a good measure of penetration, reach and performance. The only trouble is the V word. People manipulate the figures to give the impression that editorial is worth more than advertising, which is hardly objective or honest. And no two people seem to do it the same way (see above) But there has to be a way of integrating this figure with other measures to give a true index of success. By the way David is MD of Ketchum’s global research network, and knows a thing or two. Methinks the detractors are a little over the top on this one.
Social Media. Half the conference were struggling to understand what Social Media is and how to use it, while the other half were on line to each other commenting on what each speaker was saying, without the bother of joining in the discussion with other delegates. I was chuffed when the delegate in front of me started reading this blog during one of the presentations. Should I join Twitter? Or is it just people shouting, and no-one else listening?
I shall be returning to more serious content in future posts. But meanwhile, please comment or contribute to the ongoing debate.
Richard
Summer School in Italy on Monitoring and Evaluation
What could be better than spending some summer weeks in Bologna, Italy (pictured above) and learning about monitoring and evaluation?
Well, the University of Bologna in Italy is organising a summer school on monitoring and evaluation of international programmes and public policies from June 8 – 13 2009.
Further information on the programme:
“The 2009 Summer School On Monitoring And Evaluation Of International Programmes And Public Policies is part of the University of Bologna International Summer School Programme. It is organised by the Centre for International Development (www.cid-bo.org) in cooperation with the Faculty of Political Sciences, the Department of Economics, and the Department of Political Science of the University of Bologna and with the Office for International Programmes of the State University of New York at Albany.
Enrolment fee is € 1,500, and scholarships are available for participants from low-income countries.”
Evaluation Professional Development Course on the “Concept Mapping” Method – 18 & 19 June 2009
For those in Switzerland, there is an interesting course (in English) coming up on “Concept mapping” organised by the Swiss Evaluation Society, details as follows:
The concept Systems method guides action plan development, strategic planning, implementation, evaluation and other activities in which group input is valued. Concept mapping takes the ideas of individuals and combines them to form unique visual representations called Concept Maps.
Dates: 18 & 19 June 2009
Location: University of Fribourg, Switzerland
Facilitators: Prof. Bill Trochim, Cornell University and Mary Kane, President of Concept Systems USA
Cost: CHF 700 (reduction of CHF 50 for Swiss Evaluation Society members
Online courses in evaluation
Claremont Graduate University (USA) is offering three online courses in evaluation in the next months at very reasonable prices:
* March 28-29: Hard-Core Qualitative Research Methods, Part A (Michael Scriven)
* April 4-5: Hard-Core Qualitative Research Methods, Part B (Michael Scriven)
* May 19-20: Introduction to Practical Program Evaluation: A Theory-Driven Approach (Stewart I. Donaldson)
Each course includes two 3-hour training sessions in an online virtual classroom environment, available to anyone with aninternet connection anywhere in the world.
These courses are offered at USD $90 each.
Full descriptions are available on their website>>
(the authors of this blog have no commercial relationship with the courses – they just seem interesting and at a good price!)
First European Summit on Communication Measurement 10 – 12 June 2009
The first European Summit on Communication Measurement is planned for 10 – 12 June 2009 in Berlin, Germany and the program looks very interesting so far. The summit starts with a full day of workshops and the speakers over the next two days include:
* Bjorn Edlund, VP Communications, Shell International
* Pablo Fernández Calvo, Director of Communication, BBVA
* David Michaelson, President USA, Echo Research
* Neil Martinson, Director of News & PR, UK’s Central Office of Information
* Frank Oviatt, President & CEO of the Institute for Public Relations
* Katie Paine,CEO, KD Paine & Associates
* David Rockland,Partner,Managing Director,Ketchum
* Dr Christopher Storck, Principal, HeringSchuppener
* Dr Tom Watson, Bournemouth University
* Dr Donald K Wright, Boston University
* Professor Dr Ansgar Zerfass, EUPRERA/University of Leipzig
Some of the topics to be covered include:
* Social Media – The Big New Opportunity for Communications
* Traditional Media is Adapting with Confidence to Embrace the Challenge of Social Media
* How Clients see Media Change and Experiments with Communications Models
* International Measurement – an Insight into the Latin American Regional Analysis for BBVA
* In Defence of AVE’s
* What Media Evaluation will look like in the future: the next generation
* Public Relations in Europe – Status Quo and Future Challenges
* The Comparative Communications Effectiveness of Advertising and PR
* Social Media Measurement Case Studies
* The Role of Research in Communications
* Predicting the Future for Communications-What International Research Tells Us
The conference is organised by the International Association for Measurement and Evaluation of Communications , the Institute for Public Relations (US) and the German Public Relations Public Relations Association (DPRG).
intelligent measurement 